How to write a cover letter
est 60-90 mins

💡 After this training:
The learner understands the purpose and basic structure of a cover letter.
The learner can identify what makes a good cover letter.
The learner knows how to write a tailored cover letter.
👀 How to coordinate this training:
| You can use various methods to introduce Cover Letters Option 1: Intro Discussion Questions
Option 2: Walk through Cover Letter Structure
Option 3: Show Sample Cover Letters (strong vs. weak)
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3. Individual Self-Reflection Exercise | Self-Reflection Exercise 1: Job Ad Matching
Self-Reflection Exercise 2: The 4-Part Draft
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| Participants start creating their own cover letter in class using their self-reflection answers.
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Materials needed:
Computer 💻
Flipchart or whiteboard 📊
Account for word-processor applications and or Canva
✨ Digital skills training about creating and writing a Cover Letter
Trainer Tips: Introducing Cover Letters
1. Define the cover letter simply
The goal is to show your:
Motivation (why you want this job)
Fit (how your skills and experiences match the role)
Professionalism (clear, polite, and well-structured communication)
2. Highlight why it matters
Employers often use the cover letter to decide whom to interview when CVs look similar.
A good cover letter shows:
Interest (you care about this company and role)
Connection (you understand what the job requires)
Personality (your voice and motivation come through)
Finland 🇫🇮
Materials
Plain language material 🇫🇮 Työhakemus Wordilla (SelkoDigi - opiskelumateriaalit)
Tips
Website 🇫🇮 Työhakemus: näin rakennat houkuttelevan työhakemuksen – katso konkreettiset vinkit – Duunitori
Website 🇬🇧 Tips for finding a job - Searching for work - Job Market Finland
Website 🇫🇮 Työhakemus ja CV, 🇬🇧 Job application and CV (Info Finland), available in more languages
Estonia 🇪🇪
Tips
Website link 🇬🇧: Tips for job applicants | Töötukassa
Website 🇬🇧: Career building portal designed by Töötukassa
Trainer Demonstration Tips
Microsoft Word / Google Docs
Goal: Show learners how to create a professional, simple cover letter.
Open a blank document.
Demonstrate setting margins (1 inch / 2.5 cm).
Show how to add name & contact info at the top (can align left or center).
Insert today’s date, employer’s name, and address.
Type the greeting (e.g., Dear Ms. Smith).
Walk through each paragraph (intro, body, closing).
Show how to format:
Use a simple font (Calibri, Arial, Times New Roman).
Keep it to one page.
Demonstrate saving as PDF (“File → Save As → PDF” or “Download → PDF”).
Trainer tip: Emphasize simplicity. Remind learners employers value clarity over decoratio
Canva
Goal: Show learners how to make a visually appealing, modern cover letter (but still professional).
Open Canva → Search “Cover Letter” in templates.
Choose a clean, minimal template (avoid overly artistic ones).
Replace placeholder text with:
Their name & contact info
Greeting, intro, body, closing
Demonstrate customizing fonts and colors (stick to professional ones).
Show how to align design with their CV (e.g., same style/colors).
Export as PDF (“Share → Download → PDF”).
Trainer tip: Warn learners not to get lost in design — content matters more than decoration. Canva is best if applying to creative industries.
Tips for self-reflection on own Cover Letter
When reviewing your own draft, ask yourself:
Purpose & Motivation
Does my letter clearly explain why I want this specific job and not just any job?
Does my motivation sound genuine?
Relevance & Skills
Have I highlighted 2–3 skills or experiences that directly match the job ad?
Did I avoid simply repeating my CV?
Clarity & Tone
Is my writing clear, professional, and easy to follow?
Do I sound confident but not arrogant?
Structure & Format
Is my letter well-structured (greeting → intro → skills/fit → closing)?
Is it one page or less, with short paragraphs?
Tips for peer review of a Cover Letter
When reviewing a partner’s letter, give constructive and respectful feedback:
First Impression
What did you feel after the first quick read?
Would you want to interview this person? Why or why not?
Content
Does the letter explain why they want the job?
Are the skills/experiences connected clearly to the job ad?
Clarity
Is the message easy to understand?
Are sentences concise and professional?
Suggestions
What is one strong part of the letter that stands out?
What is one suggestion to make it stronger (specific, not general)?
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